'Jennifer Eberhardt makes it clear that racism operates at all levels, and it fills me with hope to know that she is fighting it at all levels. More power to you, sister. The world needs you.' BENJAMIN ZEPHANIAH

'Poignant... striking... important and illuminating.' NEW YORK TIMES
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No matter how fair-minded we think we are, we still don't treat people equally.
Why not?

Every day, unconscious biases affect our visual perception, attention, memory and behaviour in ways that are subtle and very difficult to recognise without in-depth scientific studies. In a single interaction, they might slip by unnoticed. Over thousands of interactions, they become a huge and powerful force.

Jennifer Eberhardt is a pioneering social psychologist one of the world's leading experts on unconscious bias. In this landmark book, she lays out how these biases affect every sector of society, leading to enormous disparities from the classroom to the courtroom to the boardroom.

But unconscious bias is not a sin to be condemned. It's a universal human condition, and as Eberhardt shows, one that can - and must - be overcome.
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'A critically important book.' DAVID OLUSOGA, author of Black and British

'Groundbreaking... essential reading for anyone interested in how we become a more just society.' BRYAN STEVENSON, author of Just Mercy

'This book should be required reading for everyone.' ROBIN DIANGELO, author of White Fragility

'Jennifer Eberhardt's ground-breaking work has the power to shift the debate and help shape a fairer society.' DAVID LAMMY MP

'Jennifer Eberhardt gives us the opportunity to talk about race in new ways, ultimately transforming our thinking about ourselves and the world we want to create.' MICHELLE ALEXANDER, author of The New Jim Crow

'An illuminating and readable account of how racial stereotypes and assumptions can cause social devastation and keep huge inequalities in place.' DR PRIYAMVADA GOPAL, University of Cambridge

'Read this book. Biased will enlighten your journey through race relations and associations.' DAWN BUTLER MP